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The Event
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Convey messages.
Create connections.
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We support organizations in the design, delivery, and presentation of tailored events that align seamlessly with their overall strategy. From initial thinking to content delivery, we act as both a strategic and operational partner to ensure experiences that are aligned, purposeful, and impactful, in Canada and internationally.
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Conceptualization
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Giving an event defined meaning is the first condition of its relevance. This stage defines its strategic role, intent, and narrative angle, while taking objectives, audiences, and context into account. Each concept is therefore positioned in a structured and aligned way within the organization’s positioning, messages, and communication pathways.
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- Business and communication objectives
- Strategic role of the event
- Concept and narrative angle
- Event journey and experience
- Brand alignment
- Contextual relevance
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Planning
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Turning strategic intent into an actionable plan requires rigorous and structured planning. We organize formats, timelines, resources, and priorities while accounting for real-world constraints. This stage aligns operational decisions with the initial concept, ensuring continuity between thinking, production, and deployment.
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- Formats and key phases
- Budgets and priorities
- Resources and expertise
- Coordination of production and delivery
- Timelines and responsibilities
- Constraints and risks
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Production
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Production is where strategic intentions meet operational realities. Technical requirements, tight timelines, and the coordination of multiple stakeholders all come into play. Our teams manage the process with care and precision, ensuring that every decision remains aligned with the project’s intent, its messages, and the experience being delivered.
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- Supplier and partner management
- Technical and scenographic production
- Content development and speaker management
- On-site coordination
- Team supervision
- Quality control and alignment
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Promotion
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Promotion positions the event within its environment and ensures its reach at the right moment. It is built on a precise understanding of audiences, channels, and timing, before, during, and after the event. We ensure message accuracy, alignment across actions, and the seamless integration of the event into the organization’s broader communications.
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- Promotion strategy
- Digital and media channels
- Messaging and visuals
- Activation across the event lifecycle
- Distribution partners
- Action alignment
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Content Value
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An event extends well beyond the event itself, especially when it is considered early in the process. Value is created by planning how moments are captured, and formats used to transform experiences into lasting resources. We then ensure these materials are shaped into useful, reusable assets that align with the client’s broader communications ecosystem.
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- Content to produce
- Formats and uses
- Photo and video capture
- Post-event adaptations
- Integration into communications
- Extended reach over time
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Event
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Designed to support the full lifecycle, the event functionality of our Omerlo platform helps structure, promote, and extend the reach of events within a coherent digital ecosystem. The solution centralizes invitation management, supports content distribution, and strengthens audience engagement before, during, and after the event.
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- User profiles and registrations
- Automated communications
- Media hub
- Multi-channel distribution
- Participant management
- Multi-device experience
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Our Fibre in Action
Discover how our event fibre comes to life alongside our clients, through concrete projects and partnerships that have made a lasting impact.
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Our event fibre takes shape across a wide range of initiatives. Discover what it makes possible.
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The deRabane Advantage
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International Expertise
A vast experience in the conception, planning and the delivering of events within complex and demanding environments.
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Tailored Events Management
Each event is designed around specific objectives, with formats, content, and approaches adapted to audiences and context.
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End-to-End Approach
From strategy to live execution, we ensure consistency and quality throughout the experience, regardless of the scale or format of the event.
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FAQ
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- What is event marketing and what is it used for?
Event marketing encompasses all actions that leverage an event to give visibility to a brand, product, or organization. It can be used to create tangible experiences, engage targeted audiences, generate sales leads, and strengthen awareness. When well-integrated into an overall marketing strategy, this approach helps turn an event into a lever for visibility, relationship-building, and measurable performance.
- How do you organize an effective corporate event?
An effective corporate event is built on alignment between a clear objective, a well-defined audience, and a realistic budget. All decisions related to format, venue, content, and communications should serve that objective. A coherent experience, supported by focused promotion and follow-up on outcomes, helps maximize engagement, participation, and overall impact.
- How do you plan a professional event from start to finish?
Planning a professional event from start to finish involves following key steps: defining the objective and audience, setting the budget, developing the concept, selecting the venue and suppliers, planning logistics, and deploying communications. After the event, analyzing results helps measure performance and identify learnings for future initiatives.
- How do you promote an event to maximize participation?
Effective event promotion is based on a well-orchestrated distribution strategy. This involves delivering the right messages, at the right time, across the right channels: event websites, email, social media, media relations, and digital advertising. A progressive approach, structured around key moments and supported by performance analysis, helps optimize registrations and extend the event’s reach.
- What is an event registration and management platform?
An event registration and management platform structures the entire event journey within a single digital environment. With a solution like Omerlo, organizations can centralize registrations, automate communications, distribute content, and track participant engagement before, during, and after the event, to maximize reach and impact.
- Why work with an event agency?
Working with an event agency means relying on proven expertise to plan and deliver events that are coherent, effective, and well-managed. An agency oversees planning, logistics, and coordination while leveraging a network of trusted suppliers. It ensures budget control, anticipates challenges, and turns an event into a true lever for communication and impact.