DRAKKAR Digital Becomes deRabane

A transformation that reinforces the agency's role as a key partner for organizations operating in Quebec, Canada, France and beyond. 

Montreal / Paris, February 24, 2026 - Montreal and Paris-based agency DRAKKAR Digital, an affiliate of DRAKKAR, announces the adoption of its new brand identity: deRabane. This transformation reflects the evolution of the agency’s positioning and how it supports organizations in the areas of communications, marketing and technology. Under the new deRabane name, the agency structures its offering around six complementary fibres of expertise: strategic, creative, public, digital, media and events. These fibres work together rather than in isolation and are mobilized according to each organization’s needs and realities.  

A Transformation Aligned with the Evolving Needs of Clients and Partners

The name deRabane is inspired by rabane, a raw and resilient fibre derived from raffia, whose structural strength is enhanced through interweaving. Beyond its material meaning, the new brand evokes a dynamic and evolving weave, much like the collaborations the agency builds with the organizations it supports.

As the visual identity took shape, the concept of weaving was further enriched by the notion of infinity, an ongoing interplay of relationships and expertise that evolve, renew, and respond to changing contexts, needs, and ambitions. This vision is captured in the agency’s tagline: “An infinite weave of possibilities.”

“Organizations never come to us with a single, fixed need,” explains Simon Lauzier, President, Founder and Partner at deRabane. “They may initially seek strategic guidance or support in communications and creative, and then, as they evolve, activate additional fibres in marketing, digital, media or events. This ability to adapt our support over time is essential to helping organizations that are transforming or entering new markets, particularly between North America and Europe, where contexts, pace and expectations differ significantly.”

An Established Presence Between North America and Europe

Founded in Montreal in 2014, the agency supports organizations across Quebec, Canada and the United States since its inception. In 2020, the company began a structured expansion into the French market by launching Omerlo, its modular and customizable media platform designed to support distribution and visibility strategies.

Its presence in France was further strengthened in 2024 with the acquisition of the public relations agency Zone franche, founded in Montreal in 2010 and established in Paris since 2016. This move reinforced the organization’s transatlantic footprint and expanded its capacity to manage complex mandates on both sides of the Atlantic.

About deRabane

With a team of approximately fifty experts based in Quebec and France, deRabane supports more than one hundred clients, ranging from institutional and business organizations to consumer brands, across a wide array of ecosystems and industries. The agency structures its support around three core pillars, communications, marketing and technology, within which six complementary fibres of expertise are deployed: strategic, creative, public affairs, digital, media and events, mobilized through an infinite weave of possibilities. The deRabane agency also leverages Omerlo and Talent. Omerlo is a media platform designed as a strategic lever for distribution, visibility and reach, while Talent brings together expertise in recruitment and employer branding. This integrated structure enables deRabane to deliver coherent, tailored support to organizations operating in Canada, France and internationally.