A Sum of All Things

Our agency, deRabane, intertwines communication, marketing and technology in pursuit of relevance.

Its people-centred approach is built through six complementary areas of expertise, refined over time and grounded in a culture of collaboration, clarity and precision.

Weaved Over Time

2014

Strategy as a Starting Point

The agency’s early years focus on strategic consulting, client experiences, with a keen focus on innovation.

2018

Creativity and Media Expertise as a Foundation

The practice expands into communication and marketing. Strategy, content creation and design support client growth and visibility.

2019

Talent as a Driver of Growth

The launch of the Talent offering enables the agency to support clients’ growth through recruitment services, while also contributing to its own development.

2020

Digital as a Differentiator

Website design and IT management, enhanced by the Omerlo media platform, strengthen the agency’s digital expertise in the market.

2023

Events as a Pillar of Engagement

The offering expands to full event management, translating strategies and brands into high-impact experiences.

2024

Public Relations as a Lever of Influence

The acquisition of an agency specializing in communication strengthens our expertise through a nuanced understanding of media environments.

2026

Areas of Expertise as an Anchor

The introduction of a new brand and visual identity, now carried by a platform of complementary professional services.

UX (User Experience) refers to how people navigate a platform and complete actions such as finding information, signing up, or making a purchase. UI (User Interface) is the visual and interactive layer, layout, readability, hierarchy, and consistency. Together, UX and UI make a platform intuitive, efficient, and engaging, directly impacting user satisfaction and performance.

Each mandate is treated as an integrated whole, aligning direction, decisions, and execution. When strategy, channels, and implementation move together, organizations gain sharper focus and measurable, lasting value.

From One Country
to Another

A new phase of development is underway. Backed by a growing team and an increasing presence in Canada and France, deRabane acts as the lead integrator of the Omerlo media platform.

The objective is clear: to help clients extend their reach by combining our teams with an innovative solution. This winning combination is already delivering results across multiple sectors, major newspapers and media organizations, government agencies, universities, chambers of commerce, businesses, professional networks, and more.

A Culture Built
on Interweaving

Rabane is a raw fibre derived from raffia, transformed into a material that is both supple and enduring. Its strength lies in interweaving, a powerful image of the deRabane culture, where mandates gain depth and resilience through the connection of our expertise.

Collaboration shapes the way we work, internally and with our clients. We operate with transparency, attentive listening, and a shared commitment to raising the standard. These relationships, grounded in trust and respect, align efforts, sharpen decisions, and drive meaningful results.